Current Design Brief

Here is my current Design-Brief.
It is currently missing a few parts due to lack of contact with my client, but I will go back and add the missing parts this week as I get the info from my client.
In the meantime I filled in everything I could with what I know/what I could guess.

Logan Agle

Design Brief

The single purpose of this new communication is to improve the visual image of this non-profit group to the public. The project is owned, for all intents and purposes, by Ken Grano, the head of the Appalachian branch of Ratio Christi.

A goal in the design-process is achieving an improved visual image for this organization. The steps to achieve this will include, inter-person discussion, designing, implementation and final analysis.

We will know how successful I’ve been as a designer by how happy Ken Grano and the participants in the club are with my newly implemented designs. This will be measured by their reactions.

The mission of Ratio Christi is to provide a forum for religious and philosophical discussion of an intellectual nature that allows for all view-points to be debated.

The main focus of this service-sector would be the area of extra-curricular activities. The services developed here would be groups, meeting places and forums for student and people of the local area to meet for discussion and other events outside of school.

The intended target audience for Ratio Christi would generally be college students, male and female, of various backgrounds for informing one another and being informed over common issues (how life began, morality, truth, religion, etc.) of mutual concern.

The main competitors for Ratio Christi would be organizations like the Appalachian Atheist/Agnostic Association, the Pagan Student Association and the Appalachian State University Philosophy Club.

These clubs all have the similar appeal of open dialogue and discussion over issues most people find very important. Each club does however have its unique appeal in that one will be attracted to a community they feel they have something in common with. For example, the agnostic is going to feel more at home with other agnostics when discussing issues. In my observation I would say the Philosophy club rises above the others in that it offers an on-line journal in philosophy and states that the journal is applicable to all departments and majors. In my opinion this is a benefit that shows how everyone on campus can benefit from philosophical endeavors. The other clubs are open to anyone but they still are somewhat exclusive. Yes you can come in with differing opinions but the AA/AA is an Agnostic Atheist club, and the Pagan Club is a “COEXIST” kind of club. If you go to one of these clubs you will benefit from becoming a stronger agnostic or pluralist (probably). The Philosophy Club transcends these categories and therefore appeals to more people.